Sep 10, 2021

Geospatial intelligence companies struggle to educate customers about their capabilities - SpaceNews

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by Jeff Foust — September 10, 2021 Iceye says it's working to explain the capabilities of SAR imaging and analysis tools like change detection to prospective customers used to more traditional Earth imaging approaches. Credit: Iceye

NATIONAL HARBOR, Md. — The good news for the Earth observation industry is that their capabilities to collect and analyze imagery are better than ever. The bad news for the industry is that many prospective customers don’t understand those capabilities.

During a panel session of the Satellite 2021 conference Sept. 9, industry officials lamented that, even as they’re developing ever-greater capabilities to monitor the planet using optical imagery and synthetic aperture radar (SAR), potential users aren’t aware of those capabilities or have outdated knowledge of how it works.

 

 

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